Brand Storytelling · Strategy · Copy · NZ
When you
understand people,
story works.
Most brands describe what they do. The ones that grow make people feel something. I help you figure out what that something is, and then I write it.
Psychology-led storytelling ·
Brand voice guides ·
Launch copy ·
Brand strategy ·
Tone of voice ·
Website copy ·
Email sequences ·
Content strategy ·
Psychology-led storytelling · Brand voice guides · Launch copy · Brand strategy · Tone of voice · Website copy · Email sequences · Content strategy ·
THE THINKING BEHIND STORYWORX
Great brands don't describe themselves.
They make people feel something.
I'm Nicky, a brand strategist, copywriter, and storyteller based in Auckland. My background spans behavioural psychology, marketing, and education, which means I think about what words do to people before I write a single one.
I work with founders and growing brands to find the story that's already there, the one that makes your audience feel seen, and then I make sure every word you put out reflects it.
Copywriter and content strategist across web, email, social, and long-form
Qualified secondary school teacher in Drama and English
Marketing and brand strategist with a focus on audience psychology
Design-literate, delivering brand-consistent creative assets
Auckland-based, working with NZ and Australian brands
“People don’t buy products. They buy the story they tell themselves about who they are when they use it.”
WHAT I DO
Three ways I can help your brand find its story
01
One-off projects
A specific piece of copy, a voice guide, a launch campaign. Scoped, delivered, done, with strategy built in from the start.
02
The Custom Story
An ongoing retainer where I become your brand's thinking partner. Strategy, copy, and content, month after month.
03
Brand voice development
For brands that want to define how they sound once, so everything that follows, from your team or your AI tools, is consistent.
1
We find your story
I dig into your brand, your audience, and what actually makes people choose you. The real story is usually already there, it just hasn't been named yet.
2
We shape the language
I translate that story into a voice and a set of messages that feel unmistakably like you, and unmistakably right for the people you're talking to.
3
We put it to work
Whether it's a website, an email sequence, or an ongoing content partnership, I make sure your story shows up consistently everywhere it matters.
Story isn't decoration.
It's the strategy.
THE PROCESS
On working with AI
Every brand using AI tools right now is producing the same output: polished, competent, and completely forgettable.
The brands that win are the ones with a human shaping the strategy, the voice, and the judgment calls that AI simply can't make. I'm that human.
I don't compete with AI. I'm the reason your AI copy actually sounds like something worth reading.
READY?
Your brand has a story worth telling.
Let's find it.
Whether you need one piece of copy or a long-term thinking partner, it starts with a conversation. No pressure, no pitch deck.